advertisingvietnam.com · 184
Advertising Vietnam is a comprehensive platform dedicated to the world of advertising and marketing. From insights on building brand assets to leadership perspectives from experts like Phillip Kotler, the site offers a wealth of information on various topics. For example, it delves into the concept of brand value and assets beyond financial statements, including the value of employees, distribution partners, suppliers, and intellectual knowledge. Additionally, it explores innovative campaigns like 'The Missing Review' aimed at helping find missing children using Google and Yelp reviews. The site also discusses the latest trends like Shoppertainment in the beauty industry, where brands focus on enhancing the shopping experience rather than offering discounts. Moreover, it covers strategic partnerships between companies, such as Coca-Cola's collaboration with Microsoft for cloud services and artificial intelligence. Looking ahead, the site analyzes prominent AI tools like Chat GPT, Google Gemini, and Microsoft Copilot, highlighting their impact on the industry. Through detailed content and expert insights, Advertising Vietnam serves as a valuable resource for professionals and enthusiasts interested in the dynamic world of advertising and marketing.
